Sunday, February 27, 2011

Bra donation of over 10,000 busts expectations

CozyCot, a Singaporean women's website, has busted expectations by collecting over 10,000 bras for charity in just three weeks - far exceeding its initial target of 1,000.

CozyCot Founder Nicole Yee had expected to collect 1,000 bras by the end of its recent three-week campaign, but said was surprised at the response.

"The overwhelming response from women is really heartening. It shows that women in Singapore will not think twice to band together for a good cause," Yee said.
Out of the 10,000 donated bras, collected from Singaporeans and foreigners, over 400 were new - some complete with price tags. The donated bras included sports bras, corsets - with sizes ranging from A to G cup.
The bras will benefit young women in orphanages and slums in Bali and Cambodia, as well as a maternity clinic in Cambodia.
Due to overwhelming response, CozyCot is extending its charity bra campaign till March 2011.
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